29/09/2021

LitCapital, an independent growth capital fund focusing on investments into high-growth companies in the Baltic region, completed the investment in Whatagraph. Whatagraph is one of the fastest growing B2B Software-as-a-Service (SaaS) platforms for marketing analytics and social media reporting.

Launched in 2015, Whatagraph serves more than 1000 customers and has a well-diversified global subscriber base with substantial share of revenues generated in the US. The platform has already attracted the attention of international investors and has been maintaining a steady growth pattern. The investment will accelerate Whatagraph’s growth by financing a global expansion through customer acquisition and product development.

Fund’s investment is based on positive market drivers, including the increasing complexity in the digital marketing space and the pandemic-induced growth of e-commerce, among other factors. The global digital advertising market is valued at USD 350-400 million and is expected to grow.

Šarūnas Šiugžda, Founder and Managing Partner at LitCapital, commented: “LitCapital is supporting Whatagraph as the company pursues their vision of fast growth by creating and delivering a great product to its customer base. Whatagraph has all the qualities we look for in an investment, including a dedicated team with an entrepreneurial spirit and a strong competitive product position in a fast-growing market. Whatagraph has already demonstrated credible results. This is another example of a Lithuania-based business, which was founded and backed by an ambitious team.”